15 Shades of Storytelling

As a society, we love stories. We always have. They entertain us, teach us valuable lessons and help us make sense of the world around us. And in recent years, the power of stories has been harnessed by businesses and marketers to engage and connect with their audiences. However, not all stories are created equal….

3 emotionally effective copywriting lessons I discovered from the movie #ThorLoverAndThunder

The movie is chock-full of great examples of how to use visual storytelling to engage and entertain your audience… Here are just a few of the many lessons you can learn from the film. 1. Start with an intriguing opening scene. The opening scene of “Thor: Love and Thunder” is a perfect example of how…

How an irresistible Facebook ad copy influenced a new health booster product and destroyed the competition for one of my clients like a BOSS

It was one of those days where nothing was going right… Recently my client launched a supplement and overnight the competitors stole the idea and created an exact replica. Not only was the copy an EXACT match, but they also undercut my client’s price by 30%. I was fuming. How could they do this? My…

5 Tips for Writing Compelling Copy for Your Small Business

Copywriting for small businesses makes a great difference in sales. Here it goes Working in an agency in my earlier days, I saw one of my clients struggling with sales. His sales got a massive growth after a tiny change in his Ad Copy. Then I realized the importance of copywriting for small business owners. Copywriting is…

How to avoid these 7 mistakes in product descriptions

Your product descriptions are one of the most important sales tools you’ve. They’re what convince customers to buy from you and not your competitors. What you can do to avoid these 7 mistakes in product descriptions If your product descriptions are failing, it’s probably because they aren’t doing enough to sell your products. Here are…