15 Shades of Storytelling

As a society, we love stories. We always have. They entertain us, teach us valuable lessons and help us make sense of the world around us. And in recent years, the power of stories has been harnessed by businesses and marketers to engage and connect with their audiences. However, not all stories are created equal….

Top 5 benefits of appointment setting services for small businesses(#3 is a game-changer!)

It’s no secret that appointment setting for small businesses can be a time-consuming task. After working with 5 Direct Marketing agencies via Upwork and 60+ small businesses I found… If one person is doing it… They are not only trying to reach out and make appointments… But also managing customer service inquiries, sales calls, and…

3 emotionally effective copywriting lessons I discovered from the movie #ThorLoverAndThunder

The movie is chock-full of great examples of how to use visual storytelling to engage and entertain your audience… Here are just a few of the many lessons you can learn from the film. 1. Start with an intriguing opening scene. The opening scene of “Thor: Love and Thunder” is a perfect example of how…

How an irresistible Facebook ad copy influenced a new health booster product and destroyed the competition for one of my clients like a BOSS

It was one of those days where nothing was going right… Recently my client launched a supplement and overnight the competitors stole the idea and created an exact replica. Not only was the copy an EXACT match, but they also undercut my client’s price by 30%. I was fuming. How could they do this? My…

How to avoid these 7 mistakes in product descriptions

Your product descriptions are one of the most important sales tools you’ve. They’re what convince customers to buy from you and not your competitors. What you can do to avoid these 7 mistakes in product descriptions If your product descriptions are failing, it’s probably because they aren’t doing enough to sell your products. Here are…