16 Cold Email Templates That Sales Experts Swear By in 2023

I have been learning how to send cold emails to other businesses to try and get them interested in my business or the businesses of my clients since 2021.

I have learned from experts like Alex Berman, Daniel (Cold Email Wizard), Andrew (CEO of Leadhype) and many more.

The most successful cold emails that I've seen come with a few common components: they are simple, direct and conversational.

However, they include personalized elements to make the email stand out from the rest of the crowd. And they have an effective call-to-action (CTA).

Below you'll find 16 cold email templates that sales experts swear by in 2023.

Each template includes these core components and can be adjusted to fit your specific needs.

What is a Cold Email?

A cold email is a form of communication used to reach out to potential customers, partners, or other people who you don't have an existing relationship with.

It's important to keep things simple and conversational.

Cold emails should be short and sweet without overwhelming the recipient with too much information or details.

However, there may be some exceptions that may require a longer message, such as connecting with potential investors or partners.

What's the difference between cold calling and cold emailing?

The main difference between cold calling and cold emailing is that cold calling involves making a phone call to potential customers, while cold emailing means sending emails to people who don't already know you.

Cold calling is more direct and personal, while cold emailing is a less intrusive way of connecting with potential clients.

Cold calling requires more effort from the salesperson as there is a need to establish rapport with the customer before presenting your offer.

Cold emails are usually more structured, with a clear subject line and call to action.

You can send them at scale and automate them using software tools... making them a more cost-effective way of reaching potential customers.

What is a cold email template?

A cold email template is a pre-written email that you can use as a starting point when communicating with potential customers.

It includes an introduction, a compelling subject line, content that draws the reader's attention and a strong call to action.

It should also include personal touches such as the sender's name, interests and professional background.

You can also use these cold emailing templates to create customized cold emails that are tailored to a particular customer.

They can also be used for follow-up emails, thank-you notes and other forms of communication with potential customers.

The dos and don’ts of cold emailing

Do:

• Make your subject line clear and concise.

• Personalize the email with the recipient’s name, interests, and company.

• Write in an engaging tone that encourages the reader to continue reading.

• Keep the message short and focus on the benefits to the recipient.

• Include a call to action and provide contact information in case they want more information.

Don’t:

• Send generic emails to large groups of people.

• Hide the sender's identity or include misleading information in the email.

• Use aggressive language or pressure readers to take action.

• Send unsolicited attachments or spam the reader with multiple emails.

• Include irrelevant information or make false claims.

• Use salesy language that turns off the reader.

• Forget to proofread before sending the email.

• Make unsubscribing difficult or complicated.

What is a drip campaign in cold emailing?

A drip campaign in cold emailing is an automated sequence of emails that are sent to potential customers over a period of time.

These emails are designed to build a relationship with the recipient and gradually introduce them to your products or services.

With each email, the sender introduces a new benefit or feature of their offering and encourages the recipient to take action.

Drip campaigns can be used for both prospecting and customer retention.

They allow you to nurture leads over time, build trust with potential customers and increase conversions.

By carefully crafting a compelling message, you can ensure that your cold email drip campaigns are effective in achieving the desired results.

The winning formula of a cold email (that gets opened)

The winning formula for a successful cold email includes a few key elements.

Firstly, you need to make sure that your subject line is attention-grabbing, relevant and brief.

This should be followed with a personalized message that conveys the value of your offering to the recipient and compels them to read further.

The body of the email should include a brief introduction, an explanation of your product or service and how it can benefit the recipient.

It should also include a call to action and contact information in case they want more information.

To ensure that your emails are opened and read, it is important to use language that resonates with the reader.

Use an engaging tone and focus on the benefits of your offering to make sure that your emails stand out from the crowd.

Finally, be sure to test and track your results so you can optimize your emails for maximum effectiveness.

16 Cold Email Templates That Sales Experts Swear By in 2023

Template 1: The Famous Quick Question Cold Email Template

Subject Line: Quick question about {topic}

Hi/Hey/Dear {FirstName},

{Personalized first liner/icebreaker/context/compliment}

My name is {Your Name} and I'm researching the topic of {topic}. I came across your work in this area and was wondering if you had a minute to answer a few quick questions.

I'd appreciate any insights that you would be willing to share!

Best,

{Your Name}

Template 2: Introductory Cold Email

Subject Line: Connecting with {Name} at {Company Name}

Hi {Name},

{Personalized first liner/icebreaker/context}

My name is {Your Name} and I am an expert in the field of {your product/service}.

I recently came across your company, {Company Name}, and I would love to connect with you to learn more about your business and see how we can collaborate.

I would be happy to send over additional information if you're interested in learning more.

Best,

{Your Name}

Template 3: Referral Email

Subject Line: {Referrer's Name} suggested we connect

Dear {Name},

I hope this message finds you well! I recently had the pleasure of speaking with {Referrer's Name} who mentioned that you might be a great person to connect with.

{Referrer's Name} had mentioned some of the amazing work you've done in the {industry} field and I thought it would be great to connect and explore potential collaborations.

I'm excited to learn more about the work you do and how we might be able to work together.

Best,

{Your Name}

Template 4: Product/Service Intro Email

Subject Line: Introducing {Company Name}, the {product/service} experts

Hey {Name},

{Personalized first liner/icebreaker/context/compliment}

My name is {Your Name} and I'm the founder of {Company Name}. We specialize in providing exceptional {products/services} to businesses like yours.

I wanted to take a moment to introduce you to our company and its services. We offer a wide range of {products/services} that are designed to help businesses optimize their operations and improve their bottom line.

If you’re interested in learning more about our services, I’d be happy to send over additional information.

Best,

{Your Name}

Template 5: Follow-Up Email

Subject Line: Following up on our {previous conversation/meeting/etc.}

Dear {Name},

I hope this message finds you well!

We recently spoke about {topic} and I was wondering if you had any additional questions or thoughts that we didn't get to cover?

I'd love to hear your thoughts and discuss potential collaborations.

Best,

{Your Name}

Template 6: Investment Opportunity Email

Subject Line: An opportunity to invest in {Company Name}

Dear {Name},

I hope this message finds you well! I am the founder of {Company Name} and I'm writing to discuss a potential investment opportunity.

We recently launched our company with the aim of revolutionizing the {industry} industry and have already made significant progress.

We believe our products and services offer a unique, game-changing advantage that could help your business reach the next level of success.

I'm excited to discuss this opportunity in more detail and answer any questions you may have.

Best,

{Your Name}

Template 7: Product Demo Request Email

Subject Line: Introducing {Your Company} and requesting a product demo

Dear {Name},

{Personalized first liner/icebreaker/context/compliment}

My name is {Your Name} and I'm the founder of {Company Name}. We specialize in providing exceptional {products/services} that are tailored to fit your specific needs.

I was hoping to schedule a time for us to connect and discuss our products in more detail. I believe that our {products/services} could be extremely beneficial for your business and I'd love to show you how they work.

If you're interested, I'm happy to arrange a product demo where I can walk you through everything we offer. I look forward to hearing from you soon!

Best,

{Your Name}

Template 8: Customer Relationship Management Email

Subject Line: {Company Name} – Strengthening our relationship

Dear {Name},

{Personalized first liner/icebreaker/context/compliment}

My name is {Your Name} and I'm the founder of {Company Name}. We've been working with your company for a while now, and I wanted to take a moment to discuss how we can strengthen our relationship.

I'm confident that our {products/services} are the ideal fit for your business, and I'd love to explore potential collaborations. I also believe that continuing to grow our relationship is beneficial for both parties.

Let me know if you have any questions or thoughts that you'd like to discuss.

Best,

{Your Name}

Template 9: Networking Email

Subject Line: Building a network of {industry/field} professionals

Dear {Name},

{Personalized first liner/icebreaker/context/compliment}

My name is {Your Name} and I'm an active member of the {industry/field} community. I'm writing to introduce you to my network of professionals and industry experts who are all dedicated to helping each other succeed.

I believe that networking with like-minded people is an invaluable asset, and I'm confident that together we can do great things! If you're interested in connecting, feel free to email me or connect with me on {social media}.

Best,

{Your Name}

Template 10: Collaboration Email

Subject Line: An opportunity to collaborate on {project/idea}

Dear {Name},

{Personalized first liner/icebreaker/context/compliment}

My name is {Your Name} and I'm the founder of {Company Name}. Recently, I had the idea of collaborating with other professionals in the industry to create a {project/idea} that is designed to benefit everyone involved.

I'm confident that our combined skills and talents could produce something extraordinary! If you're interested in collaborating, I'd love to discuss further details.

Best,

{Your Name}

Template 11: Referral Request Email

Subject Line: An opportunity to help {Company Name} grow

Dear {Name},

{Personalized first liner/icebreaker/context/compliment}

My name is {Your Name} and I'm the founder of {Company Name}. We specialize in providing exceptional {products/services} that are tailored to fit your specific needs.

I'm writing to ask for your help in growing our business. If you know of anyone who could benefit from our services, I would be grateful if you could refer them to us.

We believe our products and services offer a unique, game-changing advantage that could help others reach the next level of success.

Thank you very much for your time and consideration.

Best,

{Your Name}

Template 12: Event Invite Email

Subject Line: Join us for {event title}

Dear {Name},

{Personalized first liner/icebreaker/context/compliment}

My name is {Your Name} and I'm the founder of {Company Name}. We are excited to announce that we will be hosting an event titled "{Event Title}" on {date and time}.

This event will be an opportunity for us to network and exchange ideas with like-minded professionals in the industry. I would love for you to join us and take part in this unique experience!

If you have any questions or concerns, please feel free to contact me at {email address}.

Best,

{Your Name}

Template 13: Newsletter Subscription Email

Subject Line: Get the latest updates from {Company Name}

Dear {Name},

{Personalized first liner/icebreaker/context/compliment}

My name is {Your Name} and I'm the founder of {Company Name}. We provide innovative {products/services} that help customers meet their needs.

We recently launched our newsletter, which offers helpful tips and resources to keep our customers up-to-date on the latest industry trends. If you're interested in staying in the loop, I would be happy to add you to our mailing list!

I look forward to connecting with you soon.

Best,

{Your Name}

Template 14: Professional Connection Email

Subject Line: Connecting with {Name}

Dear {Name},

{Personalized first liner/icebreaker/context/compliment}

My name is {Your Name} and I'm a professional in the {industry/field}. I recently came across your work and was impressed by your skills and accomplishments.

I would love to connect with you and learn more about your background. I'm confident that together we could achieve great things!

Thank you for your time and consideration.

Best,

{Your Name}

Template 15: LinkedIn Request Email

Subject Line: Connecting on LinkedIn

Dear {Name},

{Personalized first liner/icebreaker/context/compliment}

My name is {Your Name} and I'm a professional in the {industry/field}. After coming across your work, I thought it would be great to connect with you on LinkedIn.

I would love to learn more about your experiences and insights, as well as stay up-to-date on your professional journey.

If you're interested in connecting, I would be happy to send you a LinkedIn request!

Thank you for your time and consideration.

Best,

{Your Name}

Template 16: Podcast Request Email

Subject Line: Interview request for {Podcast Name}

Dear {Name},

My name is {Your Name} and I'm the producer of {Podcast Name}. We feature inspiring leaders in the {industry/field} who share their stories and advice with our audience.

We would love to have you on our show and learn more about your journey. I'm sure that the listeners would be highly inspired by your words!

If you're interested, please let me know and we can discuss further details.

Thank you for your time and consideration.

Best,

{Your Name}

BTW... Want to swipe all of these templates? Download all 16 email templates below:

Get ready to close more deals with our powerful collection of cold emailing templates!

We've created them specifically to help you increase your success rate.

Give them a try today and watch the results roll in!